STL-Style marks 16 years celebrating St. Louis — and poking fun at it

Twin brothers Jeff and Randy Vines have spent 16 years turning St. Louis pride into a business. The co-owners of STL-Style, the Cherokee Street shop known for its St. Louis-themed shirts, hoodies, hats and stickers, are celebrating their Sweet 16 after surviving Amazon, the pandemic, increased competition, tariffs and inflation. The brothers discuss how the business got its start, their love for St. Louis and what they’ve done to keep STL-Style going.