Jamie Lavigne, Ever Smith Brands

“You have to choose your hard—and then embrace it.” On the latest episode of Stars of Franchising, we sit down with Jamie Lavigne—franchise development leader at Ever Smith Brands—to dig into what separates great franchisors from the rest. With nearly two decades of experience across legacy and emerging brands, Jamie shares candid insights into the franchising journey—from how the best franchisors build strong support systems and evolve their training, to the critical importance o...