How Simply Finally Cracked Facebook Ads with Web Funnels – Yoav Sharon, Simply

On the podcast: reaching brand-new audiences through web funnels, how they created their own ‘Big Mac index’ for global pricing, and why monthly plans can beat annual for LTV.

Top Takeaways:

🌐 Web funnels unlock audiences that app stores can't reach

Moving users from a lean-back social scrolling mindset to an active download requires an intermediate web flow to build intent and explain value.

🍔 Global pricing requires more than currency conversion

Building a custom purchasing power index for international markets can dramatically increase conversion, but impact can be further improved by combining it with deep, culturally aware localization.

🗓️ Monthly plans create a faster feedback loop for product value

While annual plans offer better upfront cash flow, monthly subscriptions provide the undeniable truth about usage and retention. With strong retention, monthly plans can generate much higher lifetime value.

🎨 Delightful product moments are the best ad creatives

Features that create genuine emotional reactions—like bringing a child's drawing to life—naturally become high-performing marketing assets because they clearly demonstrate the product's core value.

🤝 Treating platforms as partners yields strategic advantages

Sharing roadmaps, challenges, and user insights with Apple and Google unlocks beta access and design partnerships that adversarial approaches miss.