He Spent 20 Years in the Army. Now He Runs One of the World’s Largest Hotel Companies

On this episode of Suite Success, host Katie Cline sits down with Larry Cuculic, president and CEO of BWH Hotels, the global hospitality company behind brands including Best Western Hotels & Resorts, WorldHotels and SureStay Hotels.

Before entering the hospitality industry, Larry spent 20 years in the U.S. Army, where his career took him from West Point to serving as a prosecutor and military judge. Today, he draws on many of the same lessons he learned in the military—discipline, accountability, trust and taking care of others—to lead thousands of hotels around the world.

Katie and Larry discuss his unconventional path from the Army to the C-suite, why guest experience is BWH Hotels’ number-one KPI, and the direct relationship he sees between taking care of guests and driving revenue. They also explore why technology can never replace genuine hospitality, how AI is changing the way travelers search for hotels, and what hotel companies need to do now to adapt.

Larry also shares why he left the Army after 20 years, what 55 years with his high school sweetheart have taught him about listening and relationships, and why, whether he’s leading soldiers, lawyers or hoteliers, taking care of people has remained the common thread throughout his career.

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Timestamps:

00:00 Welcome to Suite Success

00:38 Meet Larry Cuculic

01:32Joining the Army

04:38 Family First 

07:16 Leadership Lessons