The Four Ways Supplement Subscriptions Die

"Send me a text" Most operators stare at one blended churn number and have no idea what it's actually telling them. I get to see the subscription curves behind a lot of supplement brands at once, and the same four decay patterns keep showing up, each one a different problem hiding inside the same ugly number. There's the cliff, where people bail right after the first order, and it's never a product problem. It's impatient buyers running out of hope, and buyers who just wanted the discount and...