Peter Birch on What Health Tech Marketers Get Wrong Down Under

<p>Taking your healthcare brand into a new country is never as simple as recycling your domestic marketing playbook. If you try to enter Australia without understanding its hybrid funding models and regional care challenges, your brand will fall flat. Swaay.Health sat down with Peter Birch, Host of Talking HealthTech, at the HIC conference in Sydney to break down the realities of the Australian digital health ecosystem. Birch shares essential advice for foreign vendors, details how national interoperability initiatives like Sparked are uniting the industry, and reveals what it has been like producing more than 620 podcast episodes. You will learn why local presence matters and how to position your company for success in Australia.</p>