EV adoption: Consumer perceptions and the industry impact

In this episode of Talk Auto, Holly and Ben are joined by Paul Humphreys, Managing Director of Retail at Cox Automotive Europe, and Sara Sloman, Chief Strategy Officer at Paythru, to discuss consumer attitudes to EV adoption in 2026.

Drawing on insights from 2,008 UK drivers, this conversation explores the electric vehicle adoption challenges impacting the market. Including persistent myths about EVs, concerns around EV battery life and ongoing questions about total cost of ownership.

As the industry moves into the next phase of EV adoption, the discussion examines what these perceptions mean for retailers and how education, transparency and real-world experience can help close the confidence gap.