How to Prepare for a Website Update Before Hiring a Web Designer (or Copywriter!)

Every website redesign starts the same way: you get excited, you start looking at colors and fonts and templates, and in that excitement, you think you're finally ready to hire someone. But here's the thing—if you skip the prep work, you're setting yourself (and whoever you hire) up for a project that's unclear on scope, potentially not very strategic, and basically...a site you'll want to redo again in a year. Today I'm talking with Carolyn Leasure, a website redesign expert, about wha...