116. When packaging promotions go horribly wrong

What happens when packaging promotions go horribly wrong? This week, James and Robbie explore some of the most spectacular marketing disasters in history. From Coca-Cola’s spring-loaded MagiCans and BrewDog’s not-so-solid gold cans to the Pepsi fighter jet that ended up in court, a bottle cap competition with devastating consequences, and the extraordinary fraud behind McDonald’s Monopoly. It turns out that once a promotion is out in the world, things can go very wrong, and putting them right...