Is Hype Making Taquerias Worse? Matt Kang on Asadero, Influencers & Carne Asada

<p>Bill Esparza is joined by longtime food writer and Eater LA contributor <a href="https://www.eater.com/authors/matthew-kang" target="_blank" rel="noopener noreferer">Matt Kang</a> to unpack the hype around <a href="https://www.instagram.com/asadero.losangeles/" target="_blank" rel="noopener noreferer">Asadero</a>, one of Los Angeles’ buzziest new taco stands. They debate whether it’s really Sonora-style, how LA diners and influencers can reshape a taqueria, why salsa and tortilla matter as much as the meat, and what separates a viral taco from a truly great one.</p><p>Plus, Bill and Matt get into LA’s carne asada evolution, the pressure to please customers, and whether Asadero can turn its early momentum into a more focused, lasting concept.</p><p>Produced by <a href="https://www.instagram.com/robert_haleblian/?hl=en" target="_blank" rel="noopener noreferer">Robert Haleblian</a></p>