Jungle Creations: how social brands become real world businesses

Jungle Creations built an audience of 145 million followers across a portfolio of social-first media brands. The harder question, and the one Siobhan McDade has spent the past few years answering, is what you do with that audience once the platforms stop paying for it. Siobhan is Chief Publishing Officer at Jungle Creations, the London business behind Twisted, VT, Four Nine, Level Fitness and, most recently, Sporf. She joins Justin Crosby to explain how the company reduced its dependence on p...