Failure Is Not an Option: The Global Artistry of FINO Tequila.

Send us Fan Mail In this robust drop we sit down with FINO Tequila co-Founders Vikram Kumar, Chief Revenue Officer, and Jana Iyer, the visionary behind FINO’s design and experiential narrative. Together with their fellow partners and co-founders, they’ve built a brand rooted in the ethos that Failure Is Not an Option—the very phrase behind the FINO name. We explore the rich history of FINO Tequila — from its additive-free, 100% Blue Weber Agave production to its bold entry into the ultra-prem...