Everything Marketers Get Wrong About Gen Z with The Daily Aus Co-Founder

Every brand wants to talk to young Australians … Almost none of them have asked one.

Sam Koslowski co-founded The Daily Aus at 22 with Zara Seidler. It's now the most read independent news source in Australia, and for 70% of its audience it's the only news they read at all. 

So today I’m talking to him about what Gen Z actually want and are thinking right now, and what most brands get wrong when they start trying to talk to this audience. 

You’ll learn:

The two ways brands destroy trust and how to build it 

What makes a brand feel inauthentic and gives consumers ‘the ick’ 

The type of content young Australians are consuming more and more of even after reducing their screen time 

How The Daily Aus decides which platform a story belongs on before writing a word

What their Future Proof research found about young Australians and AI at work

The question Sam thinks every brand should ask before it spends a dollar

Chapters

00:00 Why every brand is getting young Australians wrong