How to Influence What AI Says About Your Brand with Jeremy Cabral

You can go from unranked to the first page of Google in one day now … if you use AI properly. But this is like the golden days of search, the tactics available now probably won’t last forever and there is a limited window where you can influence what AI tools share about your brand AND impact your ranking significantly … if you do the strategies in this episode. 

Because today I’m talking to Jeremy Cabral, co-founder of Finder to unpack the shift from traditional SEO to AI search and what the best marketers are already doing to show up first across every platforms. 

We talk about why SEO is still important, how ChatGPT and other answer engines build consensus about your brand, and why seemingly random Reddit threads, reviews, listicles and comparison sites can now influence whether you get recommended.

We also put the theory to the test, asking Claude, Gemini and ChatGPT for the best nearby pizza restaurant and uncovering why the same small business appears across all three (and how you can implement it) 

You’ll hear: 

00:00 Why search has fundamentally changed 

00:57 The move towards zero-click answers 

02:07 What brands should optimise for now 

03:13 How AI answer engines construct responses 

05:48 Auditing what AI says about your brand 

07:11 How to increase your chances of being recommended 

10:49 How to track your visibility across Google, ChatGPT and Claude