Rotem Rozental, University of Southern California - Gen Z Resurrects Film Photography and the Analog World

Is film photography dead? Not so fast.

Rotem Rozental, lecturer in critical studies at the Roski School of Art and Design at the University of Southern California, explores the unlikely rebirth of this photographic medium.

Faculty Bio:

Dr. Rotem Rozental is Executive Director and Chief Curator of the Los Angeles Center of Photography and lecturer in Critical Studies at USC Roski School of Art and Design. She holds a Ph.D. in Art History from Binghamton University, where her dissertation examined photographic archives and nationalism.Her monograph “Pre-State Photographic Archives and the Zionist Movement” (Routledge, 2023) won the Jordan Schnitzer First Book Award from the Association for Jewish Studies. Her scholarly work appears in peer-reviewed journals including Photographies and Philosophy of Photography, while her cultural criticism has been published in Artforum, Afterimage, Jewish Currents, and other outlets.Dr. Rozental’s current research examines visual literacy in the age of AI, generational relationships with technology, and institutional leadership during cultural transformation. She has curated 50+ exhibitions exploring photography’s intersection with memory, technology, and collective identity, and has mentored over 60 international artists. Her work bridges academic research with public-facing cultural criticism, making complex ideas about images, technology, and visual culture accessible to general audiences.Follow her writing and connect on Substack:

Transcript:

It wasn’t too long ago that analog photography was declared all but dead.Digital cameras had taken over nearly all areas of photographic production. Film industry titans like Polaroid and Kodak had shrunk dramatically. Darkrooms, shuttered at high schools and college campuses across the country, replaced by digital labs. For most people, the spirit of analog photography was mainly channeled through Instagram filters.But within the past five years, younger people have been increasingly drawn back to the darkroom. Gen Z is going back to the darkroom and is resurrecting analog photography.In 2025, 35% of the 42 million active film camera users worldwide were reported to be between the ages of 18 and 30. The photography journal PetaPixel announced 2024 as “film’s best year in decades,” as major brands have introduced new cameras in response to renewed demand and revived classic models. In my work as a historian of photography and lecturer at the University of Southern California, I’ll