Juan Andrés Elhazaz - Global CEO - SAMY

<p>Juan Andrés Elhazaz, Global CEO of SAMY—one of the world&#39;s premier social-first agency networks, spanning 15+ countries and backing major global accounts like Unilever Foods and Barilla. Juan Andrés spent nearly 14 years driving brand strategy at L&#39;Oréal before joining SAMY, where he served as Global COO for seven years before stepping into the CEO chair. Combining deep corporate brand discipline with high-velocity M&amp;A, data intelligence, and AI, Juan Andrés has spearheaded SAMY&#39;s global expansion—most recently executing a major nine-figure acquisition of US creator powerhouse Get Engaged. Today, we’re diving into scaling a social-first agency network globally, integrating AI with creative talent, and why European agencies are aggressively conquering the US market.</p>