⁠Tom Telford⁠ - President of Digital Marketing and CDO - ⁠Clarity

<p>Tom Telford, President of Digital Marketing and Chief Digital Officer at Clarity. Tom is a veteran agency leader who is actively reshaping how enterprise brands navigate the biggest shift in search and communications in two decades. Rather than treating PR, performance media, and SEO as separate agency silos, Tom connects earned authority directly with digital growth. Today, he’s leading the charge on Generative Engine Optimization—or GEO—helping brands build the &#39;Authority Stack&#39; required to win in an era where AI search tools like <a href="https://www.linkedin.com/showcase/chatgpt/"><strong>ChatGPT</strong></a> and <a href="https://www.linkedin.com/company/google/"><strong>Google</strong></a> AI Overviews replace traditional blue links. Today, we’re diving into the convergence of PR and digital marketing, managing search in the age of generative AI, and how agency leaders can bridge the gap between CMOs and CCOs.</p>