7 Keys to Agency Scaling | Episode 227

[Cold open [Google is testing bigger Local Services Ads.] ends at 06:23.]

More clients won’t fix an agency that can’t handle the ones it already has.

In this episode, we lay out seven steps for growing an agency. We also talk about deciding what kind of agency you actually want to run. That decision affects the services you sell and the clients you take on.

We share how onboarding became such a bottleneck that we stopped taking new clients for months. Clients had already called us out for being too busy growing to deliver the monthly service. They were right, and we had to fix it.

We also get into why adding clients and hiring more people eventually stops being enough. Increasing revenue per client matters, but selling an extra service you can’t confidently deliver can cost you the relationship. These are lessons from building our own agency, including the parts we’re still figuring out.

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MENTIONS IN THE EPISODE:

Google tests bigger Local Services Ads article:

https://searchengineland.com/google-tests-bigger-local-services-ads-491531

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