How to Stop Undercharging for Creative Work (ft. Jasmine Sotiropoulos w/ ReWorded) | Episode 220

We sat down with Jasmine Sotiropoulos to talk about the reality of undercharging, learning how to sell services, and niching down without torching your main agency.

Jasmine started like a lot of agency owners, taking cheap jobs on task sites, grinding nights and weekends, and saying yes to everything. Everything shifted when she stopped treating design like "making pretty things" and started learning how to communicate actual business value to her clients. That shift in communication allowed her to step away from low-ticket work and start closing $10,000+ branding projects.

We also talk about how she launched a second agency entity to capitalize on founder-led branding without trapping her original business in a single box. Plus, she breaks down why she skips lazy automation for personal voice memos and chooses tech stacks that make client handoffs painless.

If you are stuck undercharging or terrified of making the wrong strategic pivot, this conversation offers a grounded look at the boring work behind building a real business. Check it out and let us know what you think.

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MENTIONS IN THE EPISODE:

Contact Jasmine:

LinkedIn:https://www.linkedin.com/in/jasmine-sotiropoulos/

ReWorded:

https://www.reworded.com.au

Red Bow House:

https://www.redbowhouse.com