Why Free SEO Audits Are Killing Your Agency's Sales with Grant Simmons

<p>Get Your Free SEO Audit and 30 mins consultation at https://www.pagetraffic.com/request-quote.phpIn this episode of the Agency Insider Show, I’m sitting down with Grant Simmons, a true veteran who has been in the search game longer than most of us have had email. Grant has an incredible track record, from scaling an agency to over 140 clients to tripling traffic for homes.com in just nine months.We dive deep into the world of entities and AI search—moving beyond simple keyword stuffing to understand &quot;connective tissue&quot; and topical drift. Grant also shares some hard-hitting advice for agency owners on why &quot;free audits&quot; are a trap, how to truly sell your value, and why your internal linking strategy is likely your biggest missed opportunity.Whether you&#39;re looking to master the technical side of the knowledge graph or want to refine your agency’s sales and retention process, this conversation is packed with &quot;golden knowledge&quot; you can act on today.Key moments in this episode:The transition from keywords to entities and &quot;connective tissue.How to diagnose and fix &quot;topical drift&quot; on your pages.Why your agency should hold the audit as a prize, not a giveaway.Strategies for building a brand that earns its place in the knowledge graph.The truth about AI citations and how to become &quot;linkable&quot; in AI overviews.Timeline:0:00 The Problem with Free Audits0:40 Meet Grant Simmons2:42 Entities Beyond Keywords4:10 Diagnosing Topical Drift6:40 Local SEO Entity Strategy10:31 Internal Linking as a Lever16:28 The Entity Mapping Standard38:03 Fixing Agency Sales Processes#SEO #GEO #AISearch #EntitySEO #AgencyGrowth #DigitalMarketing #SEOAgency #AgencyOwner #AIOptimization #KnowledgeGraph #SearchMarketing #SEOTips #MarketingPodcast #AgencyInsiderShow #FreeSEOAudit</p>