From Time Tracking to Time Intelligence, With Elizabeth Thorn

About this Episode

In this episode of the Agency Profit Podcast, Carson Pierce is joined by Elizabeth Thorn, Head of Marketing at Toggl, to explore how agencies can move beyond basic time tracking and use better operational data to make smarter business decisions. Drawing from her experience running an SEO and digital marketing agency, Elizabeth explains how accurate time data can help agency leaders uncover profit leakage, improve project estimates, manage team capacity, and identify burnout before it affects performance. Together, Carson and Elizabeth discuss the difference between being busy and being profitable, the hidden cost of context switching, the importance of setting realistic utilization targets, and why agencies can build accountability without relying on employee surveillance. The conversation offers practical insights into using historical time data to improve forecasting, resource planning, profitability, and long-term agency performance.