Treasure AI's Brenno Valerio on finding the right time to make martech changes

Brenno Valerio, Head of Sales, Americas at Treasure AI, joins Greg Kihlström at Agentic World in Miami on consolidating the martech stack and proving AI's value before renewal.

Consolidation is a political decision before it's a technical one. Who on the buying committee resists replacing best-of-breed point solutions, and what kind of proof moves them.

"Agentic" claims need a live pressure test. How skeptical enterprise buyers separate real capability from relabeled automation, and how marketers can plan for an attribution gap where downstream tools like an ESP often get the revenue credit, so the proof of concept produces evidence a CFO will accept.

Engagement-based pricing changes more than the invoice. What it means for procurement teams used to predictable costs, for brands locked into fixed, multi-year contracts, and for how marketing teams decide when to reach out to a customer at all.

About Brenno Valerio

Brenno Drummond Valerio is Head of Sales at Treasure AI, where he helps enterprise brands use customer data and AI to drive measurable business results. He brings more than a decade of experience in enterprise software sales and business development across the Americas. Before Treasure AI, Brenno spent nearly ten years at Acquia, the digital experience platform, leading sales and business development and working with Acquia's key partners across the region.

Brenno Valerio on LinkedIn: https://www.linkedin.com/in/brennovalerio/

---------- Resources ----------

Treasure AI: https://www.treasure.ai

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