Canva CMO of B2B Meghan Gendelman on keeping your brand strong at scale

When every employee can produce polished, on-brand-looking content in seconds, who actually owns the brand anymore?

Agility requires guardrails, not just accelerators. Moving fast is only an advantage if the organization is still moving as one recognizable company.

Today we're going to talk about the gap that opens up between how fast AI lets an organization produce and how well its brand actually holds together as that output scales. We'll explore:

- What really gets diluted when content creation is democratized — and how quickly that compounds

- Treating brand as infrastructure: building systems that guide AI-generated work rather than teams that police it after the fact

- Why investment in brand governance has to scale in lockstep with investment in AI tools

To help me discuss this topic, I'd like to welcome Meghan Gendelman, CMO of B2B at Canva.

About Meghan Gendelman

Meghan Gendelman is Chief Marketing Officer, B2B at Canva, where she leads global B2B marketing to help organizations turn visual communication into essential infrastructure for modern work.

Meghan’s previously led cross-functional teams across Marketing, Enablement, Customer Success, and Sales. Most recently, she served as GVP of Growth Marketing at Docusign, where she worked on category building and positioning the company to win the enterprise. Prior, Meghan spent nearly 13 years at Salesforce, where she held senior roles including CMO of Financial Services, SVP and Head of Marketing for the Americas, and SVP of Global Strategic Marketing.

A champion of inclusion, Meghan pioneered the first Women’s Summit at Dreamforce and is passionate about developing diverse, values-driven leaders. She lives in Northern California with her husband and two daughters.

Meghan Gendelman on LinkedIn: https://www.linkedin.com/in/mgendelman/