The AI Advertising Podcast

← The AI Advertising Podcast18 feb · 16 min

AI in Retail: Relevance at Scale and Incremental Growth

AI in Retail: Relevance at Scale and Incremental Growth18 feb16 min

As AI reshapes retail advertising with real-time optimization, faster creative testing, and new ways to reach shoppers across CTV, the open web, and commerce environments—one big question remains:

Can AI actually deliver relevance at scale and prove what’s truly incremental?

In this episode, we dive into that question with a leader on the front lines of commerce and programmatic:

Dana Karlin, Head of Commerce, StackAdapt