
← The AI Advertising Podcast18 feb · 16 min
AI in Retail: Relevance at Scale and Incremental Growth
AI in Retail: Relevance at Scale and Incremental Growth
As AI reshapes retail advertising with real-time optimization, faster creative testing, and new ways to reach shoppers across CTV, the open web, and commerce environments—one big question remains:
Can AI actually deliver relevance at scale and prove what’s truly incremental?
In this episode, we dive into that question with a leader on the front lines of commerce and programmatic:
Dana Karlin, Head of Commerce, StackAdapt