Signature Cocktails: Turn One Drink Into a Word-of-Mouth Marketing Asset

Having a bestselling cocktail does not mean you have a signature drink. A bestseller moves units. A signature moves people. In this episode, I’m breaking down what turns an ordinary cocktail into something guests photograph, talk about, recommend to friends, and associate specifically with your bar. We’ll cover the five things a signature drink needs, how to identify a potential signature using your PMIX, how to create one if you don't already have it, and how to use your staff, menu, pricing...