The Big Thing 021: Does AI Have a Culture Problem?

<p>In this episode, Ed Vickers and Richard Hargrave dig into whether AI has a culture problem in creative work, or whether resistance is just the natural friction of a big change curve. They cover where AI is (and isn't) useful in branding, why commercial creativity and pure creativity call for different approaches, and what it means to give an LLM enough context to actually be useful on a client project.</p><p></p><p><b>Topics covered:</b></p><ul><li>Why AI struggles with net-new brand creation but earns its place in research and strategy validation</li><li>The difference between commercial creativity and creativity for its own sake</li><li>How AI-generated imagery is replacing stock photography for ownable, on-brand visuals</li><li>Why underserved markets could see the biggest shift in image localisation</li><li>The EU AI Act's transparency rules, in effect from 2 August 2026, and what they mean for labelling AI-generated content in marketing</li><li>Why people forgive bad human design but won't forgive bad AI, and what that means for standards</li><li>Closing advice for anyone sceptical about AI in marketing</li></ul><p></p><p>Find us at <a rel="noopener noreferrer nofollow" href="http://loopagencies.com" target="_blank">loopagencies.com</a>, on <a rel="noopener noreferrer nofollow" href="https://www.linkedin.com/company/loop-agencies-ltd/" target="_blank">LinkedIn</a>, and on <a rel="noopener noreferrer nofollow" href="https://www.instagram.com/loopagencies/" target="_blank">Instagram</a>.</p>