Foxy, Inclusive, and Sustainable with Kyla Dufresne

<p>Beauty businesses are not just places where people receive services.</p><p><br></p><p>They can be places where people feel comfortable in their bodies, welcomed without assumptions, connected to a local community, and part of a brand that cares about more than the appointment.</p><p><br></p><p>In this episode of <strong>The Bliss Business Podcast</strong>, we welcome <strong>Kyla Dufresne</strong>, Founder and CEO of <strong>Foxy Box Laser + Wax Bar</strong>, a Canadian hair removal franchise redefining the waxing and laser experience with bold branding, inclusive language, environmental responsibility, and community connection. Kyla built Foxy Box from humble beginnings — waxing out of the back of a jewelry store — into a growing franchise brand centered on the belief that feeling foxy is not a luxury, but a basic human right.</p><p><br></p><p>Foxy Box is also the only Green Circle Certified hair removal franchise in North America, meaning its hard-to-recycle beauty waste is recycled, repurposed, or diverted from landfill through Green Circle Salons. The brand also hosts community initiatives like <strong>FOXY FEST</strong>, an annual fundraiser supporting local charities.</p><p><br></p><p>In <strong>Foxy, Inclusive, and Sustainable</strong>, we explore:</p><p>• How beauty brands can create safer, more inclusive spaces</p><p>• Why Foxy Box removed gendered language from its service experience</p><p>• How FOXY FEST builds community while supporting local charities</p><p>• Why sustainability should be built into beauty operations</p><p>• How membership models can deepen client connection</p><p>• What it means to scale a bold brand without losing its heart</p><p><br></p><p>🎙️ Hosted by Stephen Sakach and Tullio Siragusa🎧 Produced by Martha Huerta</p><p><br></p><p>Inclusive, sustainable beauty is not just about what happens in the treatment room. It is about the language people hear, the waste a business chooses to take responsibility for, and the communities a brand helps strengthen.</p>