From Reselling Trainers to Serving Footballers, Founders & Millionaires | Ed Somner Bogard

What starts with selling trainers during COVID can eventually lead to private jets, luxury watches and ultra-high-net-worth clients.

In this episode, I sit down with Ed Somner Bogard, founder and director of EMJ Exclusive, to unpack the remarkable journey from sneaker reselling to building a fast-growing luxury concierge business.

Ed explains how he scaled a shoe reselling operation buying thousands of pairs each week, pivoted into PlayStations during the global chip shortage, and eventually built relationships with footballers, YouTubers and successful entrepreneurs.

The conversation explores entrepreneurship, sales, networking, luxury markets, hiring, AI, trust, customer relationships and why most people overthink starting a business.

Ed also shares behind-the-scenes stories from the world of private aviation, sourcing rare watches, luxury travel and managing requests for high-profile clients around the world.

I also write a free weekly newsletter about business, investing and entrepreneurship. You can read it here:

https://richardfarleigh.substack.com.

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