Moms Control the Economy. So Why Don't We Act Like It?

If moms stopped spending money tomorrow, the entire economy would collapse. We make up 68% of it. That's real power. So why does that power just feel like weight, the self-doubt, the impostor syndrome, the sense that you're the only one who can hold this household together? Dana sat with that question after recording this episode, and it's exactly why she brought back Dr. Lisa Woodruff, one of her very first podcast guests, nine years ago. Lisa's back now with a PhD to back up everything she already knew.

This conversation covers a lot: why Lisa went back for a PhD just to be believed, what ADHD and executive function actually mean (and why the label matters less than the systems), the CEO/manager/employee framework for running your home so power stops feeling like a solo burden, the self-care definition nobody had written down until Lisa did, and the story of the first time in her adult life, at 54, that she told her own kids no.

You'll hear:

Why moms drive 68% of the economy, and why that power just feels like weight when you're carrying it alone The real reason Lisa got a PhD (it wasn't about the system, it was about being believed) ADHD as a spectrum of eight executive functions, not a yes-or-no label The CEO / manager / employee framework for your household The self-care definition Lisa had to write herself because it didn't exist Why her dissertation found housework might never have been gendered at all The first time in 54 years she told her kids no, just because she wanted to Mentioned in this episode:

Lisa's book, Escaping Quicksand, and the Sunday Basket: Organize365.com Lisa on Instagram: @organize365 BossMom Community (free): bossmom.com/community BossMom+: bossmom.com/join