
← The Business Bestie Podcast16 apr · 45 min
She hit her full year income goal in 5 months with media work
<p>Okay besties… this one is for anyone in the <em>“is this actually going to work?”</em> phase.</p><p>We’re sitting down with Katharine — a dietitian, mom of three, and past media mentorship student — who is in her first real year of building a media career… and she is in it.</p><p>From starting with a food blog to landing brand partnerships, TV segments, and even covering her family’s daycare expenses through media work — Katharine shares what it actually looks like to build momentum from scratch.</p><p>We talk about the slow start, the snowball effect, learning to charge your worth, and how she’s navigating it all while raising three boys (including one at home full-time 👏).</p><p>If you’ve ever wondered what the <em>early stages</em> really look like… this episode is your proof that it’s possible.</p><p><strong>In this episode, we discuss:</strong></p><ul><li><p>How Katharine found her niche in family-friendly, realistic recipes</p></li><li><p>What it looked like starting media work with zero brand partnerships</p></li><li><p>The “no response” phase — and how she pushed through it</p></li><li><p>The snowball effect and when things finally started clicking</p></li><li><p>Landing her first sponsored TV segment (and why that changed everything)</p></li><li><p>What she says yes to now vs what she passes on</p></li><li><p>Why she’s focusing on long-term partnerships this year</p></li><li><p>Balancing media work with being a mom of three</p></li><li><p>The reality of working during nap time, early mornings, and in the margins</p></li><li><p>Mom guilt — and how to actually cope with it</p></li><li><p>How she used media work to help cover daycare costs</p></li><li><p>Why looking at your income month-by-month can change your strategy</p></li><li><p>Traveling with kids and building a flexible life through this career</p></li></ul><p><strong>Key Takeaways:</strong></p><ul><li><p>The beginning is slow — but momentum builds if you stay consistent.</p></li><li><p>One “yes” can open the door to many more opportunities.</p></li><li><p>You don’t need everything figured out to start.</p></li><li><p>Long-term partnerships create more stability and income.</p></li><li><p>Media work can fit into real life — even with kids at home.</p></li><li><p>Guilt doesn’t go away — you just learn how to manage it.</p></li><li><p>Flexibility is one of the biggest advantages of this career.</p></li><li><p>Small wins turn into big growth over time.</p></li></ul><p>If you’re in that early