Seth Godin: How To Build A Brand That SELLS In The New Era Of AI (Step By Step!)

Seth Godin invented Modern Marketing. He's written over 20 bestselling books, including Purple Cow, which grew from 5,000 copies to a million through word of mouth. In this episode, he explains how to build a brand, not just a business, in the age of AI.

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Timestamps:

00:00 Intro

02:03 Why your ideas aren't selling

11:13 How to get your DREAM customers to trust you