Is WPP's investment in production a step change for the sector?

<p>WPP Production opened its first global flagship office in September with an <a href="https://www.campaignlive.co.uk/article/wpp-production-opens-ai-powered-studio-devon-s-point/4kenkr3axgryp1rxca5zhs3j4e" rel="noopener noreferrer" target="_blank">AI-powered high-tech studio in Devon’s Point, East London</a>. Deputy creativity and culture editor Charlotte Rawlings attended the opening and gives her perspective on the facility.The opening comes as WPP’s Q2 results showed WPP Production was the only one of the holding company’s four units that reported positive growth.</p><br><p>Also in September, internal guidance from WPP Production was seen by campaign which asked staff to <a href="https://www.campaignlive.co.uk/article/wpp-production-asks-staff-to-convince-clients-to-insource-all-production/46956zfv8eqc72452y8rexk54t" rel="noopener noreferrer" target="_blank">convince clients to insource all production</a>, and avoid traditional commercial bidding by providing all three bids from WPP. This caused furore among independents and reignited a longstanding debate between in-house agency production companies and independents.</p><br><p>In this episode, Campaign&#39;s editorial team is looking into why production is such big battleground, and if WPP’s investment marks a step change for the sector. Tech and multimedia editor Lucy Shelley hosts the episode which features Rawlings, alongside creativity and culture editor, Gurjit Degun, and UK editor Maisie McCabe.</p><br><p>Further reading:</p><p><a href="https://www.campaignlive.co.uk/article/wpp-production-takes-down-insourcing-guidance/4ptt49xsdwqmatazstkhygqywr" rel="noopener noreferrer" target="_blank">WPP Production takes down insourcing guidance</a></p><p><a href="https://www.campaignlive.co.uk/article/a-risk-the-work-becomes-narrower-and-worse-adland-reacts-to-wpp-production-insourcing-guidance/4e9bxrxkyf257wwhq7ydsf2pcg" rel="noopener noreferrer" target="_blank">&#39;A risk the work becomes narrower and worse&#39;: adland reacts to WPP Production insourcing guidance</a></p><p><a href="https://www.campaignlive.co.uk/article/wpp-closes-hogarth-and-launches-wpp-production/4peqb1pfh2g4vzqhnzd5gv7jxy" rel="noopener noreferrer" target="_blank">WPP closes Hogarth and launches WPP Production</a></p>

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