
← The CEO and the Salesman Podcast8 sep · 53 min
How to Land Whale Clients With Pig-Headed Discipline — Stacey Hylen
How to Land Whale Clients With Pig-Headed Discipline — Stacey Hylen
<p>Stacey Hylen worked beside Chet Holmes for years and has spent 25 years coaching business owners to land bigger clients. In this episode she breaks down the Dream 100 and why so few people execute it, how to set the buying criteria so prospects arrive at the sale already sold, the billion dollar pen story every scrappy company should hear, why a marketing problem is often a positioning problem in disguise, and how to use AI with a real strategic objective instead of just scaling chaos.</p><p><br></p>