Three Rules for Choosing Your Next Business — Stan Markuze on Building, Exiting, and Idle Cash

<p>Stan Markuze exited his last business at seven times revenue, then wrote three rules for choosing his next one: work with people you like, learn things that interest you, and sell to people who can and will pay. In this episode he unpacks how to spot a genuinely underserved market, why he built Balance to put idle company cash to work, the customer feedback that had his team shipping a fix overnight, and the honest truth that a lot of success comes down to luck, so you focus on what you can control.</p>