How AI is Reshaping the Workplace with Paul Roetzer

SmarterX founder and CEO Paul Roetzer joins the boys for a chat about how AI is reshaping the workforce in ways most don't suspect. Paul sold his marketing agency in 2021 as AI was already writing at near-human level—then ChatGPT showed up and things went into hyperdrive.

Bentley and Gallup’s 2026 numbers say most Americans, especially young ones, don’t trust companies that use AI, while Microsoft, Google, and every CRM already do.

Paul talks human-centered adoption, Jobs GPT, Copilot/Gemini/Claude stall-outs, why IT shouldn’t own this, and what IBM, Deloitte, and McKinsey actually sell.

He walks through his Co-CEO GPT, a nine-month Anthropic/Claude build, HubSpot Breeze, Monday data agents, “human in the loop” versus a phrase he coins live, the 100-person split that becomes an HR problem, recruiting through a flood of AI applications, liberal-arts hires, and what he tells parents when asked about AI and entry level jobs.