#148 I Made $20K Selling a Course I Hadn't Built Yet. It's Now Made $500K+ (Here's Exactly How)

Most people think they need a polished curriculum and 100 recorded videos before they can launch a course. They're wrong. In 2020, I made $20,000 selling a program that had exactly zero lessons recorded.

Today, that same program has generated over $500,000. In this video, I'm breaking down the "Sell First, Build After" framework that allows you to validate your idea, get paid to create your content, and build something your audience actually wants.

🔥 JOIN THE "BUILT IN 7" CHALLENGE: https://www.amply360.io/builtin-7

Build your MVP with me live in 7 days. No fluff, just deliverables.

What we're covering:

- Why "Building First" is a massive gamble (and how to avoid the trap).

- The 4-step framework to selling the promise, not the product.

- How to use live feedback to make your evergreen course better than anything you could imagine alone.

- Turning a live cohort into an automated, $500K+ income stream.

Timestamps:

0:00 - The $20,000 "Nothing" Launch

0:45 - The Trap: Why building first kills businesses