You Get the Behaviors You Reward: Jon Read on Leadership, Healthcare, and Human Outcomes

Organizations do not get the behavior they say they value. They get the behavior they reward.

Healthcare technology founder Jon Read joins CJ Moneyway to trace a journey from constant childhood

moves and a motorcycle crash in Brazil to building Keet Health and co-founding Confidant Health. Jon

explains why the journey mattered more than the exit, how grief created responsibility, and why leaders

must redesign incentives, recognition, and workflows if they want better human outcomes.