The Complexity of a Brand Called You: Fear, Fight, Or Acceptance

Phyllis came into this follow-up episode on personal branding with her gloves on!!! The word “brand” has gotten so loaded that a lot of smart people want to reject it on principle. We get it, and we also think that reaction can make life harder than it needs to be. So we invited personal branding expert and author Lida Citroën into the stall to reset the definition in a way that actually helps: a brand is an expectation of an experience. Not a logo. Not a persona. Not a curated highlight reel...