How to Turn Customer & Employee Excuses Into Action | Ep. 461

Every construction business owner hears the same objections: now isn't a good time, this will take too long, and it's too big to tackle. In this episode, Todd Dawalt breaks down the three excuses that keep customers and employees from taking action, and the calibrated questions that get them to move.

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👉 If you run a construction company, you already know the moment. A prospect tells you now just isn't a good time, and the job stalls out and dies. Or you ask an employee to take on a new process and they say they don't have time, so the change never happens. Push too hard and they dig in. Back off and nothing moves. You can tell there's something underneath the excuse, but you can't quite name it, and you definitely can't get past it.

In this episode, Todd Dawalt walks through the three excuses that show up again and again in the construction sales process and any time you try to get your team to change something. The catch is that these excuses don't sound like excuses when you're the one making them. They sound like facts. Todd breaks down the distortion of reality hiding behind each one, and the kind of questions that get the other person to inspect their own thinking rather than dig in and defend it.

And there's one more place these excuses show up that hits a lot closer to home than most owners expect. If there's a decision you keep pushing to January, a hard conversation you keep putting off, or a project that feels too big to start, this one is for you. Give it a listen before your next sales call or team meeting, and see how many you catch yourself making.

Key Takeaways:

00:00 The Excuse That Killed the Deal

01:20 Excuse 1: Now Is Not the Right Time

05:08 The Doctor and the Busy Schedule

06:04 Jedi Questions for the Timing Excuse

08:02 Excuse 2: It Is Going to Be Too Hard

10:12 Belay: Get Your Time Back