Ep. 207: Marc Rust: Why Private Equity Needs More Than Numbers

On this episode of The Corvus Effect®, I sat down with Marc Rust, Founder and Managing Director of Consequently Creative, to explore how brand strategy, culture, and storytelling shape growth before and after an acquisition. Marc makes the case that private equity firms can’t communicate through numbers alone. He introduces the idea of “brand dating,” explaining how customers, employees, and investors build relationships with companies through trust, emotion, and a story that develops over t...