Mondelēz International's Rick Shuman & InMarket's Stan Turek - Measurement-Led Joint Business Planning

The CPG Guys are joined in this episode by Rich Shuman, Chustomer Director, Omnichannel Activation at Mondelēz International and Stan Turek, GM of Media Measurement at InMarket, the outcome intelligence platform built for marketers who demand results over proxy metrics. This episode was recorded in Las Vegas at the 2026 Groceryshop conference. Follow Rick on LinkedIn at: https://www.linkedin.com/in/rickshuman/ Follow Mondelēz International online at: https://www.mondelezinternational.co...