The Culture of Writing Podcast

← The Culture of Writing Podcast4 aug 2025 · 20 min

Ep. 25: Research and Data Fuel Good Content Design with Colleen Casey and Frances Baum

Ep. 25: Research and Data Fuel Good Content Design with Colleen Casey and Frances Baum4 aug 202520 min

Part of a special series that focuses on the important role of content designers in creating great product experiences. Learn how content designers from Salesforce use both qualitative and quantitative research to understand users and make content strategies. These episodes also highlight the importance of cross-functional collaboration and communication, demonstrating Content Design's strategic value through research and teamwork.