689 - When a Company Podcast Makes Sense

<p>Communication teams often ask whether to build a podcast. Jens Heitland describes three situations where the answer is usually yes: B2B companies building relationships with potential clients, consumer brands telling their customers&#39; stories, and large organizations connecting leadership with people across countries. He also reflects on what companies can learn from independent podcasters.</p><p><br></p><p><strong>Highlights:</strong></p><p>00:00 Why Podcasts Matter</p><p>00:08 B2B Client Outreach</p><p>00:31 B2C Customer Stories</p><p>00:54 In-House Leadership Podcast</p><p>01:12 Long-Form Beats Email</p><p>01:34 Wrap Up and Takeaways</p><p><br></p><p><br></p><p><strong>Links:</strong></p><p><a href="https://www.jensheitland.com/links"><strong>https://www.jensheitland.com/links</strong></a></p><p><br></p><p><br></p>