691 - Connecting the CEO Narrative to Commercial Strategy

<p>Jens Heitland on how a CEO’s narrative is built from personality, personal stories, and a clear view of the industry’s future, and why that narrative only creates commercial value when it is linked to the company’s positioning and its marketing engine.</p><p><br></p><p><strong>Highlights:</strong></p><p>00:00 CEO Narrative Strategy</p><p>00:17 Building Future Vision</p><p>00:27 Linking Story to Growth</p><p>00:51 Closing Thoughts</p><p><br><strong>Links:</strong></p><p><a href="https://www.jensheitland.com/links"><strong>https://www.jensheitland.com/links</strong></a></p><p><br></p>