686 - Why Likes Do Not Lead to Sales

<p>Jens Heitland reflects on why likes, shares and views are so easy to track and so weakly connected to the results that matter. While working with a company on its corporate thought leadership, he found no correlation between social media engagement and sales. What moved the business forward was the strength of its relationships. Jens describes the idea of a relationship engine, in which a CEO speaking with another CEO creates trust for both, and explains why that progress matters more than the daily numbers on a screen.</p><p><br></p><p><strong>Highlights:</strong></p><p>00:00 Vanity Metrics Trap</p><p>00:11 What Actually Drives Sales</p><p>00:40 Build a Relationship Engine</p><p>00:59 Trust Through Conversations</p><p>01:21 Likes Matter Less</p><p>01:40 Breaking the Stats Obsession</p><p><br><strong>Links:</strong></p><p><a href="https://www.jensheitland.com/links"><strong>https://www.jensheitland.com/links</strong></a></p><p><br></p>