Your Business Is Not Your Identity

George Wright III challenges founders to consider who they would be if their business failed, arguing that many entrepreneurs let their business become their identity, which makes setbacks feel personal and reduces objectivity. Wright introduces real estate entrepreneur Rod Khleif, who describes losing $50 million in 2008 and stresses that real estate or any “vehicle” should never be your identity, noting that people can be destroyed when they equate losses with personal worth.

00:00 Who Are You Without It

01:40 Failure as a Teacher

04:18 Opportunity in the Downturn

04:58 Your Vehicle Not Identity

06:07 Ego Goals and Depression

07:30 Giving Back for Fulfillment

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George Wright III

“It’s Never Too Late to Start Living the Life You Were Meant to Live”

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