AI-assisted creativity: 6 plays from real B2B teams (Exit Five Live)

#403 | We asked six B2B marketers a simple question: what’s the most creative way you’re using AI in your process right now? What tools you reach for, which prompts you run, and where you refuse to relinquish control to AI.

Each marketer shared their best creative AI workflow, from start to finish. Then, they answered questions live.

What you’ll walk away with:

Six real creative workflows you can steal – from brainstorm to final productionThe specific tools that have earned a place on these teams (and the ones that got cut)When to trust AI for speed and when to protect the work with human judgment

Speakers:

Josh Mendelsohn, Pendo: Turn your persona research into a prep doc sales looks forward toCaitlin O. Bigelow, Blazel: Build a lead magnet that grades a year of LinkedIn posts against 30,000 peersAlexandra Franco, Empact: Turn hiring posts and public signals into a plan for reaching your ICPJessica Rosenberg, Gamma: Build one Skill file that lets any team member prototype an on-brand landing pageMike Fredrick, Walker Sands: Refresh campaign creative by testing 200 AI models at onceMaya Shah-Ceccotti, Passage Health: Turn your positioning into the context every AI tool starts from

Timestamps (00:00) - Intro: making more content without losing creativity

(05:30) - The survey: more content, but only 18% think it’s better

(08:52) - Josh, Pendo: an AI skill for sales call prep

(15:37) - Caitlin, Blazel: AI lead magnets and a LinkedIn report card

(22:00) - Alex, Empact: an AI chain to find and qualify accounts

(29:44) - Jessica, Gamma: a brand skills library for the whole company