Airline Generative Engine Optimization Explained: What Every Aviation Marketer Must Know

This episode closes out the 2025 Diggintravel Podcast season with a deep dive into one of the topics that kept coming up in our Airline Leaders Series conversations: Generative Engine Optimization (GEO).

After a year of interviews with airline CMOs, CDOs, and digital leaders in partnership with 815Labs, we wanted to switch gears and dig into a very specific subject that sits high on many airline agendas and that many of you asked us to explore in more detail.

For this episode, I traveled to Budapest to sit down with David Minorics, Business Development Director at Mito Performance. Through Mito’s airline-focused branch 815Labs, David has worked on numerous airline digital marketing and SEO projects and is now leading GEO pilots and initiatives for airlines and other travel brands.

In this episode, we talk about:

What Generative Engine Optimization (GEO) is and how it differs from traditional SEO

Why GEO is about being recommended by AI, not just being found

How AI-powered search synthesizes information and what query fan-out means in practice

The key elements of the GEO playbook for airlines

How airlines can benchmark GEO visibility and sentiment

What GEO metrics and KPIs actually matter

How airline marketing teams can start GEO pilot projects

Early learnings from GEO pilots, including projects with airlines