Podcast Episode 96 - Your Funnel Isn't Broken — Your First Yes Is

🚀 Episode Summary Sales slow down, leads go quiet, and the instinct is always the same. Rebuild the funnel. Fix the tech. Blame the ad account. In this episode, Jess breaks down why that diagnosis is almost always wrong. She walks through the 1966 psychology study behind the "small yes" effect, the four signs your first ask is too big before it ever reaches your real offer, and a real Self-Made student's launch that proves the first step was never supposed to be impressive, only easy. No funn...