How Much Should You Spend on Marketing? (Real Numbers by Business Stage)

It’s the question almost every business owner asks. How much should I actually be spending on marketing?

66% of small business owners are currently under-investing relative to what the data recommends. If your marketing budget has always felt like a guess, this episode fixes that.

Leanne Cohens of Marketing Leap breaks down the real benchmarks by business stage, what those percentages translate to in actual dollars, and the two equally damaging mistakes she sees constantly: spending too little and spending without any strategy at all. Plus, with Payday Super now reshaping cash flow for every employer in Australia, she explains exactly why cutting the marketing budget when things feel tight is the most expensive decision most businesses make.